ME1/01Introducing the ME Series! The Most Advanced Yet Acceptable (MAYA) notion plays a significant role in SEVENFRIDAY designs and the ME Series is no exception! SEVENFRIDAY has become somewhat synonymous with industrial design and our products feature a unique retro futuristic edge. The case of the ME is organic, even aerodynamic with a rounded back construction particularly visible from the side view. The trim, sleek curves of the MEs case are

Four discs work in automatic movement to indicate the hour

The kind of composite material which is woven

When our friend Shawn Stockman

Six layers of black and rhodium alternately sandblasted

attesting to your ownership of a genuine SEVENFRIDAY product

Featuring a stainless steel box with rose gold PVD treatment and a polished rose gold PVD identification plate

What does a watch made by a bear look like

on the hour hand

the S1/01 brings industrial essence into clear focus

This time you will discover a distinctive four-layer construction and semi-transparent dial

‘ACTION TALKS BULLSHIT WALKS’

founded on a four-layer construction